One of my favorite beauty things to do is to contemplate which hair color I’m trying next. Over the years, I’ve experimented with red, done bronde, gone sunkissed with highlights, and I’m currently Team Au Naturel with salt and pepper strands. I love how the color of my hair can change my look without the commitment of chopping or perming my hair strands, and if I don’t like the results, I can just dye it again. If you’re thinking about refreshing your look and need some #inspo, here’s a look at celebrities rocking this year’s trends.

Pinays just looove their lipsticks. Most local brands will only have one or two foundation shades, but a boatload of lip products. It just makes sense. This country is too hot and humid, so foundation, which tends to break and smear with the heat, is just an added stress. Lipstick application is easy, and playing with color is a quick way to transform your look. Let’s take a few pointers from today’s hottest celebs and break down what makes a celebrity smooch.

Any beauty lover worth their salt knows that a lipstick isn’t just a lipstick. Applying color to your lips can be a comforting ritual, a confidence boost, a status symbol, and even carry a little piece of history! In honor of World Lipstick Day on July 29, we’re exploring our fascination with the legendary lippies that continue to be favorites years and even decades after they were first launched. They’ve proven to have offer such classic and iconic that generations of beauty lovers continue to covet them time and time again. Read our lips: these top picks are wishlist-worthy for a reason!

Love Marie Ongpauco Escudero is a woman of many hats. She is the actress Heart Evangelista. Beloved wife to Sorsogon Governor Chiz Escudero. Creative Director of local fashion brand Kamiseta. And now, the first Filipino artist collaborator of international brand, L’Oreal Paris. From “exhibiting” her colorful paintings on Hermes bags, Love Marie’s art now graces five limited edition L’Oreal Color Riche Matte lipsticks!

At the start of every new year, we look forward to seeing what trends will become popular. Glossy lips? Baby bangs? More foodmetics? All sorts of makeup in Living Coral? Trends come and go and only time will tell which ones would come to define the year ahead. What we know for sure is that we’re saying goodbye to 2018 and its beauty hypes that were just not worth it.

Ah, award shows - perfect fodder for commentary, shade, and (the occasional) inspiration. This year’s red carpet saw a lot of corals and nudes, which are perfectly safe but are also kinda boring. So we’ve picked out a few standouts from the bunch so you can look at pretty people who’ve really. Gone. For. It.

Kathryn Bernardo, to me, is the epitome of gandang polbo and lip tint. While I have not followed her body of work as an actress, I am a huge fan of her face and have admired her beauty journey through the years. In many past interviews, both she and her go-to celebrity makeup artist, Denise Go-Ochoa, would emphasize how little makeup Kathryn actually wears. She prefers to wear little to no foundation and would often stress the importance of good skin. Her signature makeup look consists of dewy skin, straight brows, defined lashes, flushed cheeks, and just a hint of lip color.

From being ‘Jenny from the block’ to becoming a film actress, Jennifer Lopez has always worked in front of the camera. For the first time ever, she’s stepped behind the scenes to collaborate with European cosmetics brand Inglot to create a massive 70-piece collection that is now available here in the PH!

Remember back in 2016 when Heart Evangelista-Escudero collaborated with Happy Skin for a limited edition collection? The mini lippies and liners were such a hit that they've relaunched the two bestselling lip liners as full-sized matte lippies!

This is the first time ever that Happy Skin has relaunched a limited edition collection, which goes to show just how amazing these two shades are! And like the other matte lippies of Happy Skin, these new arrivals are packed with Cupuaçu Butter to provide hydration and a bit of sun protection as well. The #HappySkinxLoveMarie Moisturizing Matte Lippie (P649) comes in the shades Heartthrob (deep red) and Skinny Dipping (peachy nude).

Even though we know that it's a marketing tactic, celebrity product endorsements are difficult to resist and impossible to avoid! I haven't (yet) given in to getting that gorgeous gold tube of 1946 Red Velvet by Besame Cosmetics that Hayley Atwell wore as Agent Peggy Carter, but that's only because I can't justify adding another lipstick to my collection. The other PV girls listened to their hearts though, and scored these picks because the stars made them buy it!

You’d think that celebrities get everything they want, or at least the exact shade of nail polish for their mani-pedi. That wasn’t the case for KC Concepcion, though, that fateful day she got her nails done at the exact same nail salon as Happy Skin co-founder Rissa Mananquil-Trillo. KC wanted a specific shade of coral that she’d previously tried before in Korea but nothing in the salon’s extensive collection even came close as a dupe. After hearing KC’s story and description of the hard-to-find hue, Rissa offered to make it with Happy Skin! Thus, the idea for  #HappySkinxKC Express Gel Polish Collection was born!

Supermodel Claudia Schiffer has had a lot of time to ruminate on her makeup collection – she was the 90’s It Girl and has had a very active three-decade old career. That’s countless years spent having makeup done on herself, so who better to create a line than the woman who has served as the muse of countless photographers and fashion designers?

The glitz, the glamour, the star power: Makeup brands collaborating with the who’s who of the entertainment industry may be a tale as old as time, but it’s a move that often spells success for both brand and celeb alike. Fans are thrilled to get their hands on something with their idol’s stamp of approval, and beauty lovers get to discover some cool new stuff that might make fans out of them yet. And so you get some exciting team-ups that’ll go down in beauty history such as Becca x Chrissy Teigen, Victoria Beckham x Estee Lauder, Jennifer Lopez for Inglot, Patrick Starrr x MAC, and Gigi Hadid x Maybelline!

Not to be outdone, Pinoy celebrities are bringing their creative chops into the fray. In the last two years, we’ve seen more and more homegrown talents collaborate with big beauty brands, or even go as far as to start their own cosmetic companies altogether.

Raise your hand if you've ever watched video after video of makeup tutorials, only to realize it's past midnight! We feel it's well-worth all the hours on YouTube though - after all, we need to know how to properly use the products we've spent on. Famous makeup artists and beauty gurus are staples when it comes to channel subscriptions but if you wanted to cop the look of a certain actress or personality, why not go straight to the source?