Four New Filipino Beauty Brands I'm Excited About

The Filipino beauty industry has grown by leaps and bounds, especially during the pandemic. It’s ironic because while a lot of established brands struggled during this period, this also gave smaller brands opportunities to build a loyal following. Now, there’s nothing I love more than discovering and celebrating Filipino beauty brands that deliver passion, innovation, and truly cater to the diverse skincare and makeup needs of Filipinas. Today, I’m ecstatic to share with you four new local brands that have captured my attention. Let’s dive in, shall we?