Full review + Swatches: Urban Decay Born To Run Palette

I purchased the Urban Decay Born To Run Palette at the Sephora SoHo branch in New York. I didn’t enter Sephora with intention to buy ~a lot~ of makeup, but I ended up spending quite a bit inside! The hysteria is different inside a US Sephora store. I’ve been inside the stores in Singapore and Malaysia before, but the level of shopping energy is so different in New York. It’s like…ubusan ng makeup levels of excitement. It does catch.

Anyway, it is literally part of my job to try beauty products so I don’t feel too terrible about spending on it.

So! The Urban Decay Born To Run Palette is 49 USD (PHP2,589 converted), but in the Philippines, it’s available for P3,130 at Sephora PH online. You can certainly feel the price difference but it’s not so bad if you don’t have access to it via pasabuy in the US.

I was excited to incorporate this 21-color palette into my routine. True enough, it does serve a pretty good “best hits” selection of the year’s trendy color stories. You’ve got some classic neutrals in there, some sunset shades, smokey assists, and even a few blues just to break things up. Every color works great together and the possibilities for looks are many and varied.

The pigmentation is good and colors are very easy to blend. They are more intense than they initially seem off a casual swatch; even with lighter colors, do add them with a light hand.

Here’s the thing though: if you already have a few must-have palettes in your regular rotation, Born To Run can be boring. I have many palettes with the same colors already. None of the individual shades in particular excite me. They look great together and there’s a lot you could do with them, but…I can think of other better versions of these colors. Maybe it’s just me. I do appreciate though that I have access to a summarized collection of this year’s it-shades in one palette.

Sorry for the super close up shot! I have new a camera lens that doesn’t zoom out. Anyway, on my lids I’m wearing Accelerate, Baja, Punk, Double Life, and Breakaway.

Overall, I think that you’ll love the Urban Decay Born To Run palette if you are looking for an all-purpose palette that has a satisfying selection of wearable, easy-to-blend, and pigmented shades. This is a great beginner palette, I feel, as you can really explore with this. If you already have a lot of palettes though, you might want to skip this and opt for something else with more color and texture variation.

Let me know what you think, as always! Do you have this palette? Love it or hate it?

Liz Lanuzo

Founder & Editor-in-Chief

I eat makeup for breakfast, lunch, dinner, and dessert.

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