It's time to mark your calendars, beauty girls! From July 26th to 28th, Barenbliss is hosting an incredible Super Brand Day on TikTok Shop with discounts reaching up to a whopping 50% off. But it doesn't stop there: customers can look forward to freebies up to P1,000 and a grand giveaway! We're talking about a shopping experience like no other, filled with great savings and exciting events that are sure to thrill every beauty aficionado.

Let’s dive into some of the most coveted Barenbliss bestsellers that are part of this exciting sale. Each product is designed to enhance your natural beauty, and with such amazing discounts, you'll want to grab them all.

Eyebrows, as we know by now, can make or break our look. We all have a go-to style that we love for our face, but I think that we should also explore different brow looks just to change things up! I like doing different shapes according to the vibe I’m going for the day, and one of the best ways to do that is with a brow pomade like the Barenbliss Like A Pro Brow Pomade.

Thanks to Project Vanity, I’ve had the chance to try out a lot of different skincare products but K-beauty has a special place in my heart! Learning about Korean skincare gave me my first brush with the Asian beauty philosophy, and it has truly been a game-changer for my routines. From chemical exfoliants and 7-skin application, to straight brows and just-bitten lips, so much of my beauty routine is Korean inspired! So I was really excited to learn that a new K-beauty brand just arrived in town.

I have been a Kpop fan for more than 10 years now, and I have them to thank for my love of K-beauty as well! Following idols have given me the chance to see the evolution of Korean makeup trends, from the era of thick eyeliners paired with nude lipsticks, to adventurous burgundy eyeshadows, and to the current obsession with more natural, almost bare-faced looks. 

Dear Dahlia is a fairly new Korean brand that quickly gained Instagram fame for its trademark marble-and-gold aesthetic. Beyond the dreamy packaging design, this brand strives for timeless beauty backed up by an ethical commitment to promote vegan, cruelty-free, “8-free” formulations. While I’ve often thought that having a vegan thrust means a compromise with quality, I was pretty pleased to see this brand didn’t fail to deliver!

The Korean beauty craze is continuing to go and grow, thanks to more brands finally making their way to our side of the world. In fact, SM Beauty is taking us several steps closer to our glass skin goals (and our favorite oppa) by bringing together the best K-beauty brands under one roof!

In just a few short years, the Philippines went from having just a couple of Etude House stores to having more Korean brand and product options than we can keep up with! If all the oppas visiting the country doesn’t convince you (looking at you, Park Seo Jun and Lee Dong Wook), maybe this will: even the big names in Western beauty brands are getting into the K-beauty craze! The latest to ride the Hallyu wave is none other than Avon, a well-loved beauty brand that secured its spot in our kikay kits and dressers long before Watsons even became a thing. 

I grew up watching a lot K-beauty YouTubers. Everything I know about makeup and skincare, I learned from them (and Project Vanity, of course!). One of my top beauty idols is Hye-Min Park or Pony Syndrome, who is hands down the most famous makeup artist of the K-beauty world! She works with the biggest K-pop idols like 2NE1 and Wonder Girls, and has even released a few books. And then three years ago, she launched Pony Effect, her very own makeup line. 

Just when we thought that the K-beauty base hype has died down, something new and shiny came along and piqued our curiosity. The spotlight is on Banila Co’s recently released Covericious Power Fit line, which promises long wear, buildable coverage, and high skin adherence. What really intrigued me is that these beauty bases are formulated with hydrolized collagen for additional hydrating properties that cling better to the skin than regular collagen. As someone with dry skin that’s prone to flaking, I definitely needed to test that out!

Say annyeong once more as blk Cosmetics releases a second K-beauty collection! Inspired by Anne Curtis’s love for Korean teleseryes, the homegrown brand released their first K-beauty collection last year featuring a mix of best-selling favorites and some new items all in dreamy K-beauty shades. The second collection follows pretty much the same strategy, so it’s no wonder fans immediately snapped it up. As soon as it was launched on April 1, a handful of SKUs immediately sold out online and in-store, well ahead of the official media launch on April 2!

I’ve had a love-hate relationship with silicone-y primers for the longest time. They either leave my skin feeling like it’s been covered in fast food grease, or cause me to break out into tiny hives on the same day I use them. I recently experienced a bout of  hormonal acne and extra oily skin due to my PCOS though, so I was once again in the market for a primer that didn’t feel like an extra thicc coat of french fry grease.

Reading Tellie’s generational beauty brand guide struck me a lot because I saw how effective the Korean marketing strategy was on me. I used to like wandering around The Face Shop when I was younger, and desperately wanted to get that ink lippie that Suzy Bae was endorsing at the time. Now, I feel like I’ve graduated with her and have come a long way to a rosy, Lancome lippie-wearing path.

But I guess we never really outgrow our “bias”. If Frankie has BTS and Stacie has Seventeen, Gett has GOT7!

When K-beauty first started gaining popularity a few years back, I was one of the many who became obsessed with the idea of glass skin. Also known as chok chok, this look is all about a complexion that’s bright, smooth, and glowy! One look at any K-idol is enough to understand why this became such a craze. While you can cheat a little with strategically placed concealer and a lot of highlighter, skincare is the real foundation to this look.

When I first went to Korea to study makeup, I expected to be swamped by K-Beauty brands, idol endorsements, and their collectibles. And while that was certainly true, I honestly didn’t expect for luxury Western brands to have a place of respect among my friends and makeup instructors.

For Koreans, beauty brands follow a pretty tight market classification - a pecking order, if you will. They tend to look at consumers in terms of age, and will cater very specifically to each group. Koreans have a word 대 (dae) which means “generation” and pertains to the age bracket that a person falls under: teens, twenties, and so on.

Last January, our K-beauty chinggus were heartbroken when Laneige Philippines started holding massive sales and, eventually, closed all branches. We thought they’d be gone forever, but Laneige is officially back in SM Makati, The Beauty Source!

K-Beauty has taken over the local beauty scene with so many Korean brands that have washed up in Philippine shores. There is one brand, however, that many have been pining to see here and now it has finally arrived. Innisfree just opened its first branch at SM Mall of Asia and boy, is it huge!

Guess what my favorite lip tint, eyebrow pencil, and vitamin C serum have in common? They’re all from K-Beauty brands that I’ve discovered over the past few years! No doubt about it, I’m a fan of how a lot of Asian Beauty (AB) products fit my needs and deliver results, at very decent price points. Even then, my go-to foundation products came from Western and local brands. I dislike being biased, but I generally find K-Beauty foundations to have limited shade selections, unflattering cool undertones (at least on me), and “dewy” finishes that make my face look like a major oil slick.

Late last year, the PV Team chat was in a tizzy when we realized that B. by BANILA became available online. Some of us (the identity of whom begins with an S and ends with AMANTHA) may have even bought a couple or more items. While B. by BANILA has been available both online and offline for quite some time, they only officially launched last May 8.

Banila Co, the mother brand, strives to create “skincare for makeup” – or skincare that’s so good, you wouldn’t need makeup! With that in mind, their product offerings tend to focus on skincare and a few base products. To complete the look, they created the sister brand B. by BANILA to mold the complete package of a “girl crush.”