Have you heard about NACIFIC? It’s a K-beauty brand that’s been quietly getting a strong following recently. It stands for Naturalistic, Affordable, Clean, Innovative, Fresh, Iconic, and Caring. Their approach is a trendy minimalist aesthetic coupled with formulations that spotlight nature-derived healthy ingredients to relax the skin. It is an inclusive brand, because each product line targets specific skin concerns. There’s the Fresh Cica Plus (acne care/anti-inflammatory), Pink AHA/BHA (exfoliating), and Blackhead All Kill (pore refining) to name a few. But their all-time bestsellers are still the OG Fresh Herb Origin line and their brightening Phyto Niacin line!

Despite the name, COMMONLABS. is a Kbeauty brand that has a decidedly uncommon approach to skincare. When you visit their website, they describe their products as skin kinetics trainers that “stimulate healthy and balanced movement of the skin cells”. The approach is that of working from the core to ensure that skin is healthy on a fundamental level. And they focus on formulations that can battle pollutants and stress.