Ever New is coming to Manila

May 3

How do you feel about new foreign brands coming to the Philippines at breakneck speeds? I'm loving it! More brands mean more options for picky shoppers like me. The important bit is that prices become more competitive. Gone are the days when new brands can enter at prices that are 50% more than their SRP abroad. (Or am I just kidding myself? Still, let's not forget to buy Pinoy!)

Anyway, there's going to be a new clothing brand in town! It's called Ever New, a brand founded in Melbourne, Australia. Ever New emerged in late 2006 as a start-up retailer and now trades over 120 stores across seven countries including New Zealand, the United States, Singapore, and now, the Philippines.

Their PR sent me a few photos to whet the appetite. If you like elegant, feminine clothes, then I think you'll love Ever New.